How else to launch the Mafia Wars Las Vegas game if not by calling up Snoop Dog and blowing up a truck in the desert? Zynga is really going on a limb to promote its games and this particular event seems to have been quite successful. The gaming company claims that the live Ustream video of the event was watched by more than 2 million viewers. Watch the video of the event below:

Even Snoop was shook up. )

Via Games Venturebeat.