Ever since I saw the Volvo C30, I told myself that there’s surely more to a Volvo than safety and reliability. And since safety and reliability are not enough as brand promises to sell a car these days, Volvo has decided to take a turn in its branding efforts. So they came up with a study to show which is the naughtiest capital of Europe. And what better way to prove that than throwing parties around the continent and waiting to see who crosses the most lines?
I was actually surprised to see that Paris came first and by such a long run. But I think that it’s a good metaphor for Volvo, because we’re not used to thinking of it as a fun car, but it can surely be! From the looks of it, the Volvo S60 can be quite naughty.
What is your take on the campaign? Is it too much?

Via Autoblog.